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NFL

Amazon’s new playbook? NFL player reading on sideline helps obscure title shoot to No. 1 seller

Forget spending money on ads during NFL games, Amazon should just hand out books to players as a marketing ploy. After Philadelphia Eagles star A.J. Brown was spotted reading on… Read More

‘It just has to work’: Ahead of Black Friday NFL game, Amazon shows how it’s perfected live sports

While millions of Americans think of Black Friday as a prime day to launch their holiday shopping, Prime Video will be focused on yet another live sporting event, streaming today’s… Read More

Amazon releasing Echo Pop smart speakers with NFL branding for all 32 teams

Alexa, can the Seahawks get back to their winning ways on Thursday night against the 49ers? If you’re a Seattle fan cringing over the possible answer to that question, maybe… Read More

Can Amazon change how we watch football? Testing ‘Prime Vision’ on Thursday Night Football

More than 25 years after the debut of the yellow first down line in an NFL broadcast, the quest to fill the screen with more overlays and information for football… Read More

Startup bet: Former Nike exec launches new app using AI to help NFL fans get an edge

Just in time for the start of another NFL season, a new startup out of Portland, Ore., is using artificial intelligence to help football fans make more informed bets on… Read More

Seahawks use AI to generate schedule art as NFL teams try to one up each other on social media

NFL teams have been having a ball the past couple days with social media posts tied to the release of their upcoming season schedules. It used to be enough just… Read More

Report: Jeff Bezos using investment firm to explore bid for NFL’s Washington Commanders

Another new report is linking Amazon founder Jeff Bezos to a potential bid to buy the NFL’s Washington Commanders. The Washington Post reported Thursday that Bezos has hired the New… Read More

Super Bowl ad roundup: Travolta sings T-Mobile’s praises; Google’s fix is in; and more tech spots

In between the beer, Doritos, mayonnaise, Pepsi, Pringles and more beer, make sure to leave some room for the tech. Ahead of Super Bowl LVII on Sunday, the crop of… Read More

Report: Jeff Bezos and Jay-Z named as potential buyers of Washington NFL team

Jeff Bezos’ name is surfacing again as a potential NFL team owner. A new report from People magazine cites a source “close to the billionaire” Amazon founder who says Bezos… Read More

Amazon to stream first-ever ‘Black Friday’ NFL game on Prime the day after Thanksgiving 2023

Football fans looking for a break from the holiday shopping rush will have some NFL action to watch next year as the league and Amazon announced plans for the first-ever… Read More

One NFL owner predicts Seahawks could be next team to sell, perhaps in next two years

The owner of the NFL’s Indianapolis Colts predicts a few of the league’s teams could be ripe for sale, and the Seattle Seahawks might be next. Colts owner and CEO… Read More

Drone over stadium disrupts Seahawks game in Seattle, a day after same problem at UW game

The football game between the Seattle Seahawks and Atlanta Falcons was stopped and delayed on Sunday when a drone was reportedly spotted near or over Lumen Field. It was the… Read More

Was Amazon ready for some football? Tech giant passes test on first exclusive NFL stream

Amazon took center stage in the sports universe Thursday as the tech giant streamed its first exclusive NFL game — and for the most part, it passed the test. The… Read More

Meet HawkMan, a Microsoft engineer who used his leave from work to craft ultimate football alter ego

Brad Sarsfield wouldn’t be the first mild-mannered tech worker to transform into a bit of a screaming lunatic when mixing with the “12s” and cheering for the Seattle Seahawks. Football… Read More

This is a stretch: Amazon promotes redesigned ‘Prime football’ with absurd throws by star NFL QBs

In a bid to get fans pumped for a season of streaming NFL games on Thursday nights, Amazon has turned to a couple of the league’s star quarterbacks to toss… Read More

Al Michaels and other broadcast vets ready to tap into Amazon tech as streaming football ‘pioneers’

It wasn’t that long ago that Al Michaels had no idea what streaming was. But for the veteran broadcaster, joining the broadcast team for Amazon Prime Video’s exclusive coverage of… Read More

Amazon teaming with viral content creators Dude Perfect for alternate Prime Video football stream

The NFL’s “Thursday Night Football” is already going to look different this season as Amazon becomes the exclusive home for the broadcast on Prime Video. Now the tech giant is… Read More

Seahawks may add cashierless tech to new food market as part of Seattle stadium enhancements

Lumen Field, home of the Seattle Seahawks, is getting some upgrades to mark its 20th year, and it looks like the stadium will be catching up to Climate Pledge Arena… Read More

NFL star Bobby Wagner helps kids get the tech exposure that shaped his life outside football

Former Seattle Seahawks star Bobby Wagner looks back fondly on the opportunity he got away from football to learn more about business, financial literacy and technology. And now he’s helping… Read More

Amazon adds former Seattle Seahawks star Richard Sherman to broadcast team on Prime Video

Richard Sherman earned a reputation as a vocal player during his celebrated NFL career. Now the former Seattle Seahawks star cornerback will be taking his talk to Amazon Prime Video’s… Read More

Amazon adds ex-NFL star to ‘Thursday Night Football’ broadcast team, announces first matchup

Former Kansas City Chiefs star and NFL Hall of Famer Tony Gonzalez is joining the broadcast team for Amazon’s exclusive streaming of “Thursday Night Football” on Prime Video this season.… Read More

Amazon names Al Michaels and Kirk Herbstreit as the voices of ‘Thursday Night Football’ on Prime

Amazon has officially announced that veteran sports play-by-play announcer Al Michaels and college football analyst Kirk Herbstreit will be the broadcast duo for “Thursday Night Football” on Prime Video. Both… Read More

Report: Veteran sports broadcaster Al Michaels to call Amazon’s NFL games on Thursdays

Al Michaels, the longtime NFL play-by-play broadcaster, is Amazon’s pick to call “Thursday Night Football” games streaming on Prime Video this season, according to the New York Post. Michaels will… Read More

Report: Seahawks trading Russell Wilson to Denver, ending historic Seattle chapter that eclipsed sports

The Russell Wilson era appears to be over in Seattle. The Seahawks have reportedly agreed to a deal that will send the team’s star quarterback to the Denver Broncos, ending… Read More

Report: Amazon picks college football analyst Kirk Herbstreit for ‘Thursday Night Football’ booth

Kirk Herbstreit, a college football analyst with ESPN, is reportedly Amazon’s choice to provide color commentary for “Thursday Night Football” when those games stream exclusively on Prime Video this fall.… Read More

Super Bowl ad roundup: Big stars push a range of tech, from travel to phones to electric vehicles

The focus of a lot of the Super Bowl LVI ads released ahead of Sunday’s games seems to be the stars who show up in the commercials. In many cases,… Read More

Amazon using Super Bowl hype to show off new look for ‘Thursday Night Football’ on Prime Video

While the rest of the football-watching country gets excited for the Super Bowl on Sunday, Amazon is gearing up for NFL games on Thursdays. In anticipation of becoming the exclusive… Read More

‘I won’t throw another Surface’: Tom Brady says NFL will fine him if he tosses Microsoft device again

Tampa Bay Buccaneers quarterback Tom Brady is going to keep a better grip on his Microsoft Surface after hearing from the NFL about his tablet-tossing tantrum during a loss on… Read More

Tom Brady’s anger reaches the Surface: NFL star slams Microsoft tablet in rare shutout loss

The Tampa Bay Buccaneers weren’t the only ones to get battered and beaten during a “Sunday Night Football” game this week. Microsoft’s Surface Pro tablet was once again hit hard… Read More

Univ. of Washington football joins NFL study using high-tech mouthguard to measure head impacts

The University of Washington is joining three other research universities as part of a National Football League program designed to collect data and help inform the prevention of head injuries… Read More

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