Are the Seattle Mariners poised to level up this season? Perhaps, if a jersey patch is the boost the team needs. The Mariners announced Thursday that Nintendo of America will… Read More
The Portland Trail Blazers will offer technology from a Seattle startup to help blind and low-vision fans better follow the action on the basketball court. The Trail Blazers are the… Read More
While millions of Americans think of Black Friday as a prime day to launch their holiday shopping, Prime Video will be focused on yet another live sporting event, streaming today’s… Read More
Seattle-area startup Fairway Bikes raised a $1.25 million seed round to fuel development of its unique electric bike built for golfers. The company last year began rolling out its 3-wheeled… Read More
Lumen Field, home of the Seattle Seahawks, holds the geeky distinction of having the most cashierless locations that use Amazon’s “Just Walk Out” technology of any stadium across the U.S.… Read More
The Microsoft Surface is still being used as an outlet for frustration during NFL games. After Seattle Seahawks quarterback Geno Smith threw an interception in the fourth quarter of Thursday’s… Read More
When Charlie Neiman arrived at Amazon in 2016, the company had never streamed a live event, let alone live sports. Fast forward eight years later, and Amazon has emerged as… Read More
You can’t exactly grow an up-and-coming professional hockey franchise in the same way that you’d scale an early stage software company. But Samantha Holloway is certainly using lessons learned from… Read More
More than 100 years ago, Seattle-based Brooks Running actually made ice skates. While there’s no intention of getting back into that line of business, the company is announcing a new… Read More
AI seems to be everywhere these days — even on the screen during live NFL games. Amazon is kicking off another slate of Thursday Night Football games, part of a decade-long… Read More
Just in time for the start of another NFL season, a new startup out of Portland, Ore., is using artificial intelligence to help football fans make more informed bets on… Read More
While some Major League Baseball teams call on a monkey for help, or try to chop their way to a dramatic win, the Seattle Mariners managed to rally during a… Read More
More operators. More sizzle. More founders investing in each other. And making the city a better place to live. Those are some of the ingredients that could boost Seattle’s startup… Read More
Athletes might possess the right touch to execute a perfect pass or shot. A Seattle startup’s touch is bringing blind or low-vision sports fans closer to the games they love… Read More
Microsoft Vice Chair and President Brad Smith and his wife Kathy Surace-Smith have purchased a stake in the Seattle Mariners, becoming just the third additions since the team formed a… Read More
Kerry Carter, a former pro football player with the Seattle Seahawks and other teams, is tackling a new role as CEO at Atavus, the Seattle-based sports technology company that teaches… Read More
Seattle Kraken fans will have a new place to root for the pro hockey team next season. The franchise announced an innovative new broadcast deal Thursday that will bring games… Read More
When Sanjay Parthasarathy left his last tech job in February 2023, he figured he’d do what he could to help get the first season of Major League Cricket up and… Read More
Instant replay has changed the landscape of professional sports and added more eyes to what officials and referees see in any given contest. A new pilot project in Washington state… Read More
Thanks to tectonic shifts in technology and training, Olympic-level rowing has come a long way since the University of Washington’s eight-man crew pulled off the ultimate underdog win at the… Read More
In a small corner of Lumen Field, Amazon is putting a new spin on its cashierless “Just Walk Out” shopping system. At the home of the Seattle Seahawks, just down… Read More
Seattle’s professional soccer club is adding more tech heavyweights to its ownership group. Seattle Sounders FC announced Wednesday that the families of Amazon Web Services CEO Adam Selipsky and Redapt… Read More
It’s an all-out blitz of Amazon technology at Lumen Field in Seattle as the Seahawks are expanding the use of “Just Walk Out” and Amazon One technology to a new… Read More
GRAND PRAIRIE, Texas —The promise of cricket in America could be seen and felt in the most unlikely of circumstances. Awash in Friday night lights after a scorching Texas sun,… Read More
The hardest thing about testing a mobile app during Monday’s Home Run Derby at T-Mobile Park in Seattle was the action on the field. It’s not that T-Mobile’s new “MLB… Read More
Drones will help baseball fans get closer to the action in a first-of-its-kind production feat during the MLB All-Star Game in Seattle on Tuesday. GeekWire went behind-the-scenes Monday at T-Mobile… Read More
The Seattle Storm and Coinbase are teaming up to launch NFTs commemorating Seattle Storm legend Sue Bird’s jersey retirement at Climate Pledge Arena on June 11. A pair of digital… Read More
The NHL brought its third annual Technology Showcase event to Seattle this week, a stone’s throw from the global headquarters of Amazon. It was fitting, given the growing connections between the… Read More
Technology and tech culture are taking a permanent spot in the lineup at T-Mobile Park this season. The Seattle Mariners have added three more food and beverage stores with Amazon’s… Read More
American football fans who use the Rec Room social gaming app can now grab their favorite team’s gear for their in-app avatars, just in time for the NFL playoffs. Rec… Read More
